All leads are generated in real-time via Google Ad campaigns. All leads are exclusive to you, they are not sold to multiple buyers. We even include the customers IP address to confirm uniqueness.
You will be billed for ‘Advertising’ (like you would if you used Google directly) and you will be billed for a ‘Lead Cost’ for each genuine lead generated. That’s it.
Echo Ads is a PAYG system, you load your account up with credit and the advertising/lead cost comes out of it, there is no contract.
There is no set cost, however there are average costs based on over 150,000 leads generated to date. In reality, the cost of your leads will average out at these costs.
No. However we strongly suggest that you purchase at least 30-50 leads during your initial trial. This gives us/the system time to ‘average out’. There is a minimum top-up value of £250.
If you have a limited budget or a small area you want to generate leads in, you may have days where you are billed for ‘advertising’ and no leads are generated. This does happen and is completely normal, just remember to look at the average cost after at least 30-50 leads.
When you turn your leads on for the first time it can take Google up to 48 hours to ‘optimise’ your campaign. However, in most cases campaigns are ‘live’ within the hour.
When you turn your leads on, we suggest you cover as big an area as possible and have your lead scheduled to be as much as possible. Small areas and restricted times can affect the level of leads and may increase the average advertising cost per lead.
Echo Ads is a self-service platform. Everything can be actioned by you. This includes:
Turning lead on/off when you choose
Applying for refunds
Choosing locations you want to target
Choosing your daily advertising budget
Setting your lead schedule
Which email addresses & mobile numbers (sms) you want your lead details sent to
Topping up your account
Amending your/your company details
These are leads where the customer has found our website via SEO e.g. not via an Ad. These are priced at a set cost and no advertising is charged on them. They can be excellent value, however they are only available on a nationwide basis. SEO leads need to be turned on/off manually as no lead schedule is available on them.
It is extremely important you read and understand the ‘Lead Refund Policy’. It is black & white and there are no grey areas. If it’s on the list, we will refund you, if it’s not, we won’t.
For your account to be active, your balance must be above £25.
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