LEAD TYPE AVERAGE ADVERTISING COST PER LEAD LEAD TYPE COST PER LEAD TOTAL AVERAGE COST PER LEAD
Adverse Mortgage Leads (Purchase) £10 - £15 £5 £15 - £20
Adverse Mortgage Leads (Remortgage) £10 - £15 £10 £20 - £25
Equity Release Advisor Leads £40 - £50 £20 £60 - £70
Equity Release Leads £40 - £50 £20 £60 - £70
Estate Agent Leads £20 - £30 £20 £40 - £50
Home Insurance Leads £2 - £4 £5 £7 - £9
IFA Leads £35 - £45 £20 £55 - £65
Life Insurance Leads £35 - £45  £20 £55 - £65 
Loan Leads (Homeowner) £20 - £25 £10 £30 - £35
Loan Leads (Non-Homeowner) £20 - £25 †£0 £20 - £25
Loan Leads (Auction, Bridging & Development Finance) £40 - £50 £20 £60 - £70 
Loan Leads (Business & Commercial) £20 - £30 £20 £40 - £50
Mortgage Leads (Purchase) £10 - £15 £5 £15 - £20
Mortgage Leads (Remortgage) £10 - £15 £10 £20 - £25
Mortgage BTL Leads (Purchase) £15 - £20 £10 £25 - £30
Mortgage BTL Leads (Remortgage) £15 - £20 £15 £30 - £35
Mortgage Advisor Leads (Any type) £20 - £25 £15 £35 - £40
Pension Advisor Leads £40 - £50 £20 £60 - £70
Pension Leads £15 - £25 £20 £35 - £45
Will Writing Advisor Leads £25 - £35 £10 £35 - £45
Will Writing Leads £25 - £35 £10 £35 - £45

Average Advertising Cost Per Lead - This is the typical cost in advertising to generate 1 lead.

Lead Type Cost - This is charged in addition to the Advertising Cost per lead.

On rare occasions, or if you have a low daily advertising budget, there can be instances where you are billed for the advertising but NO lead is generated. This is part and parcel of advertising and unfortunately it does happen from time to time. This being said, the Average Advertising Cost Per Lead will mean this will be averaged out over time. We recommend trialing a minimum of 20/30 leads to begin with, this will ensure the average cost has to time average out.

† The Lead Type Cost of £0 for Non-Homeowner Loan Leads is only applicable if you are also buying Homeowner Loan Leads from the same website. If not the Lead Type Cost is £5 for Non-Homeowner Loan Leads.

All prices are Ex VAT unless stated otherwise.